The daily life of the Filipino working class is a relentless pursuit of livelihood, often defined by significant logistical and financial burdens.
These struggles-from navigating inefficient public transport to managing household expenses on a tight budget-hinder their productivity and quality of life. While many Filipinos are digitally connected, these core challenges remain largely unsolved.
How can GCash make everyday life easier, more productive, and more enjoyable for the hustling Filipinos through new, meaningful use cases?
1. Identify an everyday struggle faced by the working Filipino that GCash can help solve (such as commuting, managing side hustles, household responsibilities, or engaging with government services).
2. Develop an innovation strategy and go-to-market roadmap that turns this insight into a real-world solution, seamlessly integrating into users’ daily lives and strengthening GCash’s role as the most trusted partner for everyday transactions.
The ImaGnation: GCash Innovation Challenge is a 3-day hackathon-case competition designed for young trailblazers to turn their imagination into innovation and make our dream of Finance for All a reality.
A group of 5 undergraduate students, currently in their 3rd-5th year of undergraduate studies.
Participating students must agree to the terms and conditions of the non-disclosure agreement (NDA) upon registration.
More details on the team requirements and initial pitch submissions will be communicated to each team within 1-3 days after registration.
Members of the same group are allowed to be enrolled in different colleges/universities, as long as they are currently be in their 3rd, 4th, OR 5th year of undergraduate studies. You may be in different years of undergraduate studies as long as you are all 3rd-5th years.
There is no participation/joining fee to join the ImaGnation. Registration is free.
You can register your team via: http://bit.ly/ImaGnationRegistration2025
No, you are not required to be endorsed or recommended by your colleges/universities.
Registration deadline is on November 5, 2025 (Wednesday).
Please refer to the following important dates to remember in order to participate in the competition proper:
Nov 20: Kick-Off & Bootcamp Day
Nov 21: Hackathon Proper
Nov 24: Challenge Finals
All event days will be held onsite and the Top 10 Teams will be required to attend.
The venue for all onsite events will be at the GCash Office, Bonifacio Global City, Taguig, Metro Manila.
Support for travel and accommodation will be provided for shortlisted teams in the Top 10 and Top 5 based outside the Greater Manila Area in order for them to join the onsite events.
The top 3 teams will win exciting cash prizes, gadgets, & guaranteed internship placement in our internship program.
