Pantawid ng Pag-ibig: Isang Daan. Isang Pamilya

Quarantine measures may have been lifted all over the country, but the COVID-19 pandemic is far from over. In fact, every single day we spend in the new normal means that more and more of our kababayans are losing income. They may be living on the last of their meager savings. Even worse, many of them may already be living without food and basic necessities.

This sad situation is especially true for our kababayans whose industries and services have been deemed non-essential. Based on the current estimates of the Philippine Statistics Authority, the most affected sectors include, but are not limited to:


Industry/Service Affected jobs Types of jobs covered
Wholesale and retail 4.3M Retail workers, merchandisers, kiosk attendants, sales clerks and more
Transport 3M PUV drivers, airline personnel and more
Accommodation & food 1.3M Hotel & restaurant staff, receptionists, etc.
Education 1M Teachers, janitors, office admin staff
Construction 3.4M Laborers, carpenters, plumbing workers, etc
Manufacturing 2.7M Factory workers, builders, etc.
OFWs 0.24M Caregivers, helpers, maritime crew, etc


By these estimates, almost 16 million workers are suffering in our country alone. And these workers are not alone: they also have families to support, which means over 16 million people are out there needing all the help they can get.

What can we do to help?

Thankfully, ABS-CBN Foundation’s Pantawid ng Pag-ibig campaign continues to work throughout all these months of quarantine to alleviate the suffering of our kababayans. ABS-CBN’s new donation program, ‘Isang Daan. Isang Pamilya’, is a call for all Filipinos worldwide to be part of a bayanihan movement to feed the hungry.

For as low as P100, you can provide food and supplies to a local family in need. And sending this donation is the easiest part: by using the GCash App, you don’t even have to leave the safety of your home.

The pandemic is still causing problems for all sectors, but only through bayanihan can we help our kababayans survive. Donate P100 today to ‘Pantawid ng Pag-ibig: Isang Daan. Isang Pamilya’ using GCash! With enough donations, we’ll see entire communities rise again.


The GCash App is a mobile wallet app that is free to download and available to all networks. By downloading the app, you can send money, pay bills, buy load, and send funds to help the hungry within the safety of your home.

Don’t have GCash yet? Download the app on the Play Store, App Store, or Huawei AppGallery. Register to GCash and get verified today!

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