GCash NPS Survey 2023 (Pop-up)
December 31, 2022 to December 31, 2023
To monitor the NPS of the GCash app, use cases, and features and to determine the level of satisfaction of our customers with GCash and the products within the app.
GCash NPS Survey 2023 (Promo Card)
December 31, 2022 to December 31, 2023
To monitor the NPS of the GCash app, use cases, and features and to determine the level of satisfaction of our customers with GCash and the products within the app.
Eurus (Pop-up)
December 2022
To understand the behavior of users and non-users of GCash Buy Load UC
GCash Security Survey Q4 (Pop-up)
November-December 2022
To enhance the sense of security among GCash users.
Eurus
December 2022
To understand the behavior of users and non-users of GCash Buy Load UC
Basil
Nov 30 to Dec 16, 2022
Identify reasons for lapsing from GSave and GInvest
GCash Security Survey Q4
November-December 2022
To enhance the sense of security among GCash users.
GCash Jr KYC Survey
October 2022
Understand the KYC journey and painpoints of GCash Jr users who haven't completed or weren't successful with the KYC process.
Pay Bills Survey
October 2022
Determine type of bills usually paid via GCash versus other digital and offline MOPs
Explore drivers and barriers in paying bills via GCash
Understand consideration and reason for preferred pay bills’ MOP aside from GCash
For non users: Identify reason for not using Pay Bills UC
For inactive users: Identify reason for lapsing and what will make them use Pay Bills UC again
Miranda
October 2022
Explore usage and attitude of GOMO users towards the brand
Identify the role and importance of GCash in the overall experience of GOMO users
Identify drivers and barriers when buying GOMO load via GCash’s GLife vs. Buy Load UC
GCash Security Survey Q3
September 2022
To enhance the sense of security among GCash users.
Flash
Aug 30 to Sep 10, 2022
To understand the motivations and usage behavior of Power Users of Send Money feature.
Verdana
July 26 to Aug 26, 2022
To land actionable insights for the identified activity cohorts.
Sarno
June 18 to July 18, 2022
To pinpoint possible reasons for decline in lucky load play rate and possible action points to mitigate the downtrend.
GCash Security Survey Q2
June 2022
To enhance the sense of security among GCash users.
Carey
May 18 to 31, 2022
To uncover their habits, preferences, and experiences of users who were seeded vouchers in the past.
Sunisa (SMS)
April 5 to 31, 2022
To uncover their habits, preferences, and experiences of users who were seeded vouchers in the past.
Sunisa (Promo Card)
April 5 to 31, 2022
To uncover their habits, preferences, and experiences of users who were seeded vouchers in the past.
GCash NPS Survey (Promo Card) v2
April 2 to December 31, 2022
To monitor the NPS of the GCash app, use cases, and features and to determine the level of satisfaction of our customers with GCash and the products within the app.
GCash NPS Survey (Banner) v2
January 2 to December 31, 2022
To monitor the NPS of the GCash app, use cases, and features and to determine the level of satisfaction of our customers with GCash and the products within the app.